The website is built mainly on the existing Al-Gamal Arabic Magazine. Its main objective is to provide valuable health information, tools for managing health and support for those who seek beauty and lifestyle information in the Middle East and Arab countries.

An advanced Articles Management Solution had been developed to allow the magazine team to manage different magazine sections. Also many options added to enhance and add personalized look to each section. These advanced tools include : Templates Support, Zones Control, Multiple List view option, Sub-zone configuration and settings, Sub-zone Hot Topics support, Editor's Picks, Featured Articles, Article Gallery in addition to Portal Tools as well as Horoscopes Manager, Newsletter and Members' Registration. The project was developed using the latest web development technologies and programming languages as ASP.net , MS SQL, DHTML and Flash.